Realtor Success, Redefined: More Profit and Freedom with Less Hustle and Grind
Achieve Financial Success Without the Anxiety and Burnout, Thanks to the Fortune and Fun Formula(TM)
Meet the 3F Team: Active Leaders, Real Results
Need a team photo from Bahamas
The 3F Team is comprised of three top-performing Realtors:
Michael McKinley (Florida),
Conner Nielsen (Texas),
Josh White (Texas).
Unlike many coaching teams, these leaders are actively involved in the real estate market today, bringing firsthand experience and up-to-date insights from their thriving careers. As the top sales representatives in their respective brokerages, they have mastered the art of achieving financial success while maintaining balance in their personal lives.
The 3F Team believes that fortune should never come at the expense of family and time freedom. Michael, Conner, and Josh share this belief and embody it in every aspect of their approach, proving that lasting success is possible without sacrificing what truly matters.
Each member of the 3F Team has a unique journey filled with lessons and victories, making their coaching both authentic and relatable. What unites them is their shared commitment to the Fortune and Fun Formula —a proven approach that redefines Realtor success by ensuring wealth, balance, and fulfillment.
Guided by Service,
Driven by Success
Our Mission
At 3F, our mission is simple yet powerful: to empower Realtors to achieve financial success without sacrificing what matters most—their family, time, and well-being. We are driven by a commitment to authenticity, service, and sustainable growth, believing that true success is measured not just in numbers but in the quality of life that comes with it.
Our core values are the foundation of everything we do:
Authenticity: We believe in embracing your true self and building genuine relationships with clients and peers.
Service: Putting others first and serving with integrity is at the heart of our approach, both in real estate and coaching.
Balance: Success means nothing if it comes at the cost of life’s important moments. We advocate for a balanced approach that allows you to excel in your career while enjoying your life.
Through our proven Fortune and Fun Formula, we guide Realtors to build profitable, fulfilling careers that align with their values and aspirations.
Over $47,000,000 in combined sales over the past 12 months
What Sets Us Apart
At 3F, we take pride in being more than just coaches—we’re active, top-performing Realtors who understand the current real estate landscape from the inside out. Unlike many coaching programs where leaders haven’t been in the field for years, the 3F Team—comprising Michael McKinley (Florida), Conner Nielsen (Texas), and Josh White (Texas) —brings real-world, firsthand experience. This dynamic expertise ensures our coaching is always relevant, practical, and results-driven.
Our proven Fortune and Fun Formula(TM) is what sets us apart. It’s more than a strategy; it’s a philosophy that emphasizes not just profit, but balance—ensuring that success comes without sacrificing family, time freedom, or personal well-being. This formula has propelled us to become the top sales representatives in our respective brokerages and has allowed us to maintain fulfilling lives beyond work.
By choosing 3F, you’re getting mentors who:
Actively work in the market, leading by example.
Have tangible success and top Zillow ratings that demonstrate trustworthiness and skill.
Embody a lifestyle of balance, showing that it’s possible to achieve high earnings and personal fulfillment.
The Fortune and Fun Formula in Action
“This review perfectly captures what sets us apart at the 3F Team. We focus on strategies that are 180 degrees different from the norm. For example, our "interesting" signature 10-Minute Consultation replaces the traditional 60-90 minute PowerPoint presentation, immediately putting clients at ease and building trust.
We also implement our tried and tested, scripted Tuesday/Friday Update Calls to maintain transparency, foster confidence, and strengthen relationships.
These methods have proven successful not only for our team but for every Realtor we've shared them with, consistently leading to exceptional client outcomes and lasting success.”
Michael McKinley
The Fortune and Fun Formula™ at a Glance
Discover the core strategies that make up the Fortune and Fun Formula™, designed to help Realtors achieve financial success while staying true to themselves. Our unique approach empowers you to build lasting client relationships and reduce stress in your real estate practice.
Key Components:
The "Fishing Pond" Open House: Create an open house experience that prioritizes ease and authenticity, ensuring both you and your clients feel comfortable and confident. Watch as this approach turns more attendees into committed clients and closes more leads.
Community 200: We believe in building real communities, not just databases. Our Community 200 approach emphasizes meaningful connections that lead to long-term trust, consistent referrals, and repeat business.
10-Minute Consultation™: Say goodbye to the traditional, mind-numbing, hour-long PowerPoint marathons that make clients daydream about their grocery lists. Our 10-Minute Consultation™ skips the fluff and gets straight to what matters—building trust and confidence quickly. Clients aren’t just informed and engaged; they’re eager to sign right then and there, on the spot.
The Fortune and Fun Team
Conner Nielsen - The Dedicated Family Man
Conner’s path to real estate began after a successful career in the automotive industry, where he rose to general manager but craved a life with more freedom. Transitioning to real estate seven years ago, he discovered a passion for helping families buy and sell homes. Guided by his faith and a commitment to integrity, Conner’s coaching approach is simple, proven, and focused on building lasting relationships. He believes in balancing work and life, ensuring Realtors can succeed without sacrificing personal well-being.
Coaching in Three Words: Simple, different, proven.
Joshua White - The Energetic Trailblazer
Josh began his career in sales, working demanding 12-14 hour days in oilfield sales in West Texas. Realizing that this lifestyle left him burnt out and disconnected, he sought change and found his calling in real estate. With three years of experience, Josh specializes in helping families buy and sell their primary homes while prioritizing genuine, long-term relationships. Guided by faith and a servant heart, Josh’s approach is community-driven and focused on creating meaningful connections that lead to lasting success. He believes in the transformative power of the Fortune and Fun Formula™, which helped him regain his life balance and build a thriving career.
Coaching in Three Words: Fun, community-driven, simple.
Michael McKinley - The Seasoned Navigator
Michael’s journey into real estate began with a desire to build wealth through real estate investments. Starting with wholesaling and quickly learning the challenges, he shifted gears, got his real estate license in 2018, and dove into helping clients sell at market value. Over the past seven years, he has gained diverse experience, specializing now in waterfront Gulf Access homes in Southwest Florida. His commitment to caring, being present, and maintaining integrity guides his work, making him a trusted partner in real estate. Michael’s approach to coaching is rooted in the belief that success should be accompanied by balance, enabling Realtors to achieve financial success and personal fulfillment through the
Fortune and Fun Formula™
Coaching in Three Words: Different, fun, simple.
Please check your email... if you don't see your confirmation in your primary inbox, check your social, promotion and spam folders.
Then be sure to add the meeting to your calendar so you don't miss it!
Questions?
Can we reschedule?
We understand that life happens. In the email confirmation you'll receive from us you'll see the option to cancel or reschedule your appointment. We encourage you to show up, but if the world gets in your way, then please reschedule (once only), without penalty.
How should we prepare for this meeting?
The goal of this meeting is to help you get from where you are, to where you want to be. To this end, we need to know where you are. That means knowing your numbers. How many homes did you sell in the past 12 months? How much commission did you generate? What are your minimum and dream expectations for the next 12 months?
What questions do you have about us?
Please come with questions? You need to be the captain of your ship. Take charge and help give us the direction you're looking for in regard to getting to where you want to be.