About Us
The 3F Team is made up of three top-performing Realtors, each bringing unique experiences shaped by different life stages and priorities. Michael, Conner, and Josh combine their varied backgrounds to create a comprehensive and relatable coaching approach. Their expertise ensures practical, proven strategies that resonate with Realtors at any stage of their career. United by the Fortune and Fun Formula™, they empower agents to achieve financial success and personal freedom without sacrificing what truly matters.
Michael McKinley: The Seasoned Navigator
Background & Experience:
Michael McKinley’s journey into real estate began with a simple yet ambitious goal: to build wealth through property investments. It all started with placing bandit signs around town and fielding calls from potential sellers. But after countless appointments and realizing that most people needed to sell at market value, he took the plunge and earned his real estate license in March 2018. Within the first four months, Michael hit the ground running, going on 40 FSBO (For Sale By Owner) appointments and landing 11 listings.
Over the past seven years, Michael’s experience has grown as varied as his listings—from modest lots priced under $10,000 to luxurious waterfront Gulf Access homes worth millions. Now, he specializes in serving clients seeking their slice of paradise in sunny Southwest Florida. A standout moment in his career? The move from the Illinois heartland to the sunny shores of Florida, which proved that his tried-and-true methods work anywhere—even 1,100 miles from home.
Personal Motivation & Values
Michael believes in the Fortune and Fun Formula™ because it offers a path to success that doesn’t come at the cost of your well-being or personal life. He’s seen firsthand how the real estate industry can be an unforgiving grind, with statistics showing that over 80% of new agents leave the field within 2-5 years, and even many who stay earn only modest incomes.
What sets the Fortune and Fun Formula™ apart is its focus on sustainable success that supports a balanced lifestyle—something Michael exemplifies by taking at least six week-long vacations each year with his wife and two daughters.
Guided by values such as caring, being present in the moment , and
maintaining honesty and integrity, Michael’s approach to working with clients and coaching others is rooted in genuine connection. He believes that doing right by people not only helps them succeed but ensures his own success and satisfaction in the process.
Unique Insights & Stories:
Michael’s journey hasn’t been without its challenges. One of the most memorable moments came in 2021, when he made the bold decision to move from the cornfields of Illinois to the palm-tree-lined coasts of Florida. Starting fresh in a brand-new market where he didn’t know a soul, Michael faced the daunting task of building his business from the ground up. Determined to succeed, he spent hours each day driving two hours each way, shaking hands, and learning the ins and outs of his new market.
One defining story from that period was when he met his first Florida clients at an open house. After several home tours, they found what they thought was their dream home, only for Michael to be told it had 16 offers and showings were cut off. Undeterred, he convinced the listing agent to let them view it, promising that his clients’ offer would make the other 16 seem like old news. That winning mindset and determination paid off—the house was theirs. This experience solidified Michael’s belief that the Fortune and Fun Formula™ works anywhere, as long as you bring confidence and persistence to the table.
Relationship with Clients and Coaching Style
What Michael enjoys most about coaching and working with other Realtors is witnessing their growth and transformation. He finds fulfillment in sharing actionable insights and proven strategies that help Realtors break through the barriers holding them back. For him, there’s nothing more rewarding than seeing an agent put new ideas into action, push past their fears, and emerge victorious with newfound confidence and success.
Michael’s personal journey in real estate—marked by perseverance, relocation, and continuous learning—shapes how he mentors others. He knows firsthand that the path to success is not paved with shortcuts but with consistent action and a willingness to adapt. This mindset allows him to guide Realtors with empathy, understanding the challenges they face while inspiring them to think bigger and work smarter.
Aspirations & Vision
Michael’s hope for Realtors who join the Fortune and Fun Formula™
is simple: gain the knowledge and tools needed to add at least $120K to their income within 12 months while enjoying a balanced life. He wants them to realize that success in real estate doesn’t have to come at the cost of family time, health, or personal joy. Through his coaching, Michael aims to equip agents with strategies that not only elevate their business but also enrich their personal lives.
His ultimate legacy in the real estate industry is to bring back the human element—caring, fun, and integrity. He wants to be remembered as a coach and mentor who helped Realtors prioritize their clients’ needs, enjoy their careers, and achieve financial and personal freedom.
Key Traits or Approach
Michael’s coaching and business philosophy can be summed up in three words: Different, Fun, Simple.
He believes that real estate success should be straightforward and enjoyable, not an exhausting race. His approach is rooted in authenticity, ensuring that Realtors can thrive by being true to themselves while achieving remarkable financial results.
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Conner Nielsen: The Dedicated Family Man
Background & Experience:
Conner’s journey into real estate began after a successful career in the automotive industry, where he worked his way up from selling cars to managing a dealership. While the role brought financial success, it came at the cost of 12+ hour days, six days a week, leaving him little time for himself or his young family. Realizing that he needed a change, Conner shifted his focus to real estate, initially flipping houses before deciding to become a full-time Realtor.
Now with seven years of experience under his belt, Conner specializes in helping families buy and sell their homes, bringing a relatable, down-to-earth approach to each client interaction. He’s learned a lot along the way—not just what works, but more importantly, what doesn’t—and uses those lessons to guide his practice today.
Personal Motivation & Values
Conner believes wholeheartedly in the Fortune and Fun Formula™
because he’s living proof of its effectiveness. Having experienced the burnout that comes from relentless work and shifting strategies in other coaching programs, Conner found that the Fortune and Fun Formula™
provided a consistent, straightforward approach that allowed him to succeed without sacrificing family time. His main reason for getting into real estate was to reclaim his life and freedom, and this system has enabled him to do just that.
Conner’s guiding values include character, honesty, and integrity. He holds to the belief that character is defined by what you do when no one is watching, and that your word should carry weight. His strong faith in Jesus influences his decisions and interactions, ensuring that he leads with compassion and fairness in every client or coaching engagement.
Unique Insights & Stories
For Conner, the most memorable moments in real estate are often less about the deals and more about the people he helps. One story that stands out involves an elderly client who was unknowingly being taken advantage of by others. Conner stepped in to guide her through the sale of her deceased son’s home, even handling the difficult task of having unauthorized occupants removed from the property. While it wasn’t his typical deal, the satisfaction of helping someone in need and protecting her well-being made it one of the most rewarding experiences of his career.
Conner’s realization that he needed balance between work and life came with the emergency birth of his second child. Seeing his daughter struggle for life and survive by the grace of God was a wake-up call that reinforced the importance of prioritizing family over endless work. This moment cemented his commitment to building a career that provided financial security without sacrificing his presence and engagement with his family.
Relationship with Clients and Coaching Style
Conner thrives on helping other Realtors find their footing and succeed in an industry that can be daunting. He genuinely enjoys watching agents in his brokerage put new strategies into action, push past their fears, and achieve the breakthroughs that transform their careers. For Conner, the joy of coaching comes from knowing that he’s helping others avoid the mistakes he made and find success faster and with more fulfillment.
His personal journey, marked by resilience and a commitment to learning, shapes how he mentors others today. Conner’s coaching approach is rooted in sharing hard-earned lessons, emphasizing that there’s no secret shortcut to success—just consistent, steady work and a mindset focused on improvement. This helps Realtors shift their thinking, work more efficiently, and ultimately reclaim their time without compromising their income.
Aspirations & Vision
Conner’s goal for Realtors who embrace the Fortune and Fun Formula™
is for them to gain not just financial success, but true life balance. He wants agents to see that it’s possible to build a thriving real estate business without being consumed by it, enabling them to be present with their families and enjoy the fruits of their labor. His vision is for Realtors to look back on their careers and feel proud—not just of the deals they closed, but of the relationships they built and the life they led along the way.
Conner hopes to leave a legacy that goes beyond real estate transactions. He wants to be remembered as a mentor who put his faith and values into action, helping Realtors create sustainable success that’s rewarding both professionally and personally.
Key Traits or Approach
Conner’s coaching philosophy can be summed up in three words:
Simple, Proven, Genuine.
He believes that true success in real estate comes from consistency, integrity, and staying true to oneself. By focusing on practical, effective strategies that don’t require a relentless grind, Conner helps Realtors achieve their goals while maintaining balance in their personal lives.
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Joshua White: The Energetic Trailblazer
Background & Experience:
Josh began his career in sales, working long, grueling days in the oilfield sales industry in West Texas. On call 24/7 and feeling tethered to his phone, he quickly realized that the lifestyle wasn’t sustainable. Seeking a way to reclaim his life, he reached out to an old professor who owned a property management company and real estate brokerage. That conversation led Josh to take the leap into real estate, and he hasn’t looked back since.
Over the past three years, he has built a successful practice focusing on helping families buy and sell their primary homes, fueled by his passion for connecting with clients and making a positive impact.
Personal Motivation & Values
Josh believes in the Fortune and Fun Formula™ because it’s the only system he’s found that truly gives Realtors their life back. His early days in real estate were spent cold calling and door knocking—doing whatever it took to earn an income. It wasn’t long before he felt burnt out, as if he were back in his oilfield days. But once Josh implemented the
Fortune and Fun Formula™, everything changed.
His business flourished, and his personal life blossomed with it. He found himself surrounded by friends who supported him, sent referrals his way, and enriched his life outside of work. Guided by values such as servant leadership, integrity, and community, Josh approaches every client and coaching session with a commitment to putting others first. His faith is a cornerstone of his life and work, inspiring him to serve others with kindness and understanding.
Unique Insights & Stories
One of Josh’s most memorable experiences in real estate was working with a family in a tough situation. Their young daughter was battling leukemia, and they needed to move to improve her living conditions. The family found what they believed to be their dream home, but after reviewing their finances with them, Josh realized they would be stretched too thin if they purchased it. Though difficult, he guided them toward a more affordable option that met their needs and allowed them financial stability. To show his support, Josh gifted them his commission, prioritizing their well-being over profit. This experience reaffirmed his belief that real estate is not just about transactions but about genuinely helping people navigate major life transitions.
Josh's realization that he needed to balance work and life came during his time in oilfield sales, where he felt constantly anxious and tethered to his phone. That realization was a driving force behind his commitment to finding a career where he could still succeed while having control over his time and mental well-being. The Fortune and Fun Formula™
gave him exactly that.
Relationship with Clients and Coaching Style
Josh finds immense satisfaction in helping other Realtors transform their careers and reclaim their lives. He loves sharing the system that has brought him both professional success and personal fulfillment. For Josh, the most rewarding part of coaching is seeing overworked and struggling agents implement the Fortune and Fun Formula™, take bold actions, and watch their hard work pay off. His approach is fueled by empathy and encouragement, aiming to instill confidence in agents and guide them to results without burning out.
Josh’s personal journey shapes how he mentors others today. He understands the initial hustle and grind it takes to establish oneself in real estate, but he also knows that there is a better way. He emphasizes that while effort is necessary, there’s no need to sacrifice personal happiness and time for success. His conviction and passion are evident in every coaching session, making agents feel supported and motivated.
Aspirations & Vision
Josh’s vision for Realtors who embrace the Fortune and Fun Formula™
is for them to achieve financial freedom without sacrificing their personal lives. He hopes that Realtors who follow this system will find themselves with more time to enjoy their passions, connect with friends and family, and lead balanced, fulfilling lives. His goal is for every agent to see that they can achieve significant success without resorting to relentless hustle or stress.
Josh wants his legacy in the real estate industry to be one of genuine care and servant leadership. He hopes to be remembered as someone who not only shared effective strategies but also prioritized building community and encouraging Realtors to work in a way that uplifts others and themselves.
Key Traits or Approach
Josh’s coaching approach can be summed up in three words:
Fun, Community-Driven, Simple. He believes that success in real estate doesn’t have to come at the cost of well-being or joy. By creating authentic relationships and focusing on straightforward, effective strategies, Josh helps Realtors build a business that not only provides financial stability but also allows them to enjoy life to the fullest.
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